The SMART Pics photo kiosk was placed on the stadiums concourse for Canucks fans to use. Fans were able to show off their Canucks pride in-front of the SMART Pics kiosk. Fans were able to email a copy of the picture to themselves, and the best pictures were shown on the large screen during the game’s intermission.
The SMART Pics photo booth took 97 pictures in 60 minutes. Over 140 people used the booth per hour.
- The marketing team built a substantial e-mail list
- The Canucks brand spread virally through users posting their branded picture through Facebook and Twitter
- Each picture was viewed on avg 70 times in the first day